Results and recognition

Finger Lakes Visitors Connection's small staff brings over 75 years of tourism experience to the table. In addition, the board of directors, representing businesses across Ontario County, bring a great variety of backgrounds and experiences to the table. The staff and the board have fostered their partnership with the industry to produce some pretty impressive results for Ontario County.
The bottom line measure of results is tourism growth – in terms of payroll, sales tax, jobs, and quality of life amenities. Our job is to create jobs with higher payroll values, to create sales tax, and to advocate for quality of life for our residents and visitors. Take a look at the charts in our Research & Resources section to see how well that has worked.
Tourism is big business with big benefits for Ontario County and its residents. Our organization follows its strategic plan and makes decisions which have produced results. These results are a reflection of our high quality staff and board members.
Finger Lakes Visitors Connection staff and board are often called upon to speak at travel industry professional conferences about the trends impacting tourism and about our successful marketing programs. These programs bring attention to our area and its vibrant travel and tourism economy.
Finger Lakes Visitors Connection staff members are:
Valerie Knoblauch, President and CEO
Carol Hicks, Executive Assistant to the President
Karen Miltner, Chief Content Officer and Public Relations Manager
David Lee, Marketing Operations Manager and Tourism Research Analyst
Jake Banas, Marketing and Visitor Services Assistant
To see the professional profiles of the staff, click here.

Notable Awards and recognition
Since its inception in 1984, Finger Lakes Visitors Connection has been recognized by its industry peers, winning awards for excellence in marketing, public relations and tourism excellence.

1986
I LOVE NY “New York Loves You” Award: For creative efforts in tourism industry motivation and education

1992
New York State Travel And Vacation Association Member of the Year Award: Finger Lakes Visitors Connection President Valerie Knoblauch recognized for untiring loyalty and dedication to the organization

1995
I LOVE NY Individual Achievement Award: Finger Lakes Visitors Connection President Valerie Knoblauch recognized for significant contributions to the advancement of New York's travel and tourism Industry of New York State by having rendered outstanding personal and direct service to the promotion and development of travel

1998
New York State Travel and Vacation Association Member of the Year: Finger Lakes Visitors Connection President Valerie Knoblauch
Canandaigua Chamber of Commerce & Professional Women of Canandaigua Woman of Distinction Award for Community Service: Finger Lakes Visitors Connection President Valerie Knoblauch

1999
National Council of Destination Organization’s Destiny Award: Special Project Category "Saving a Scenic Vista" awarded to FLVC President Valerie Knoblauch

2001
Travel Industry Association of America Appreciation of Service: FLVC President Valerie Knoblauch recognized for her service on the TIA Board of Directors from 2000 to 2001
Canandaigua Athena Award: Finger Lakes Visitors Connection President Valerie Knoblauch
Rotary Club of Canandaigua Four Way Test Award: Finger Lakes Visitors Connection President Valerie Knoblauch recognized for outstanding vocational service

2002
Travel Industry Association of America Leadership and Dedicated Service: FLVC President Valerie Knoblauch recognized for her service as Chair of the Destinations Council from 1999 to 2001

2003
National Council of Destination Organization’s Award for the Hands-On Tourism Initiative: FLVC President Valerie Knoblauch

2008
Travel Industry Association of America Appreciation of Service:  –  Finger Lakes Visitors Connection President Valerie Knoblauch recognized for her service on the TIA Board of Directors from 2004 to 2007

2012
Public Relations Society of America, Rochester Chapter, PRism Award: FLVC blog, "Insiders Diaries"
Public Relations Society of America, Rochester Chapter, PRism Award of Excellence: – VisitFingerLakes.com

2013
Public Relations Society of America, Rochester Chapter, PRism Award of Excellence: Finger Lakes Food Revolution
New York State Travel & Vacation Association Tourism Excellence Award: Finger Lakes Food Revolution
Rochester Business Journal “Best of the Web” Silver Award: VisitFingerLakes.com
Rochester Business Journal “Best of the Web” Hospitality/Tourism Award: VisitFingerLakes.com

2014
I LOVE New York Runner-up:Finger Lakes Visitors Connection

2015
Social Media Icon Awards, Honorable Mention: The #FLXperience Foodie Revolution Instagram Contest
Public Relations Society of America, Rochester Chapter, PRism Award: Christmas On Us Facebook campaign

2016
Public Relations Society of America, Rochester Chapter, PRism Award Media Relations/Not-for-Profit: #FLX Dream It, Live it! Conference for the Midwest Travel Writers Association