Canandaigua, NY- Sara Paduano has joined the staff of the Finger Lakes Visitors Connection as Integrated Marketing Specialist. 

Paduano brings four years of marketing to the Visitors Connection with a strong background in the energy, sports and e-learning sectors. She has a bachelor’s degree in marketing and public relations from Rochester Institute of Technology and a Master of Business Administration degree from St. John Fisher College.

As Integrated Marketing Specialist, Paduano will be responsible for tourism marketing through a variety of platforms including Internet and social media, rich media and print publications.

Paduano has traveled extensively, visiting seven countries and is fluent in Italian. This extensive travel experience along with a strong mobile and social media marketing background will be highly valuable at the Finger Lakes Visitors Connection. Paduano lives in Brighton with her boyfriend, Pete.

Finger Lakes Visitors Connection is the official tourism promotion agency for Ontario County and is located at 25 Gorham Street in Canandaigua. For more information, please visit or call the Finger Lakes Visitors Connection at 585-394-3915 or e-mail

AJ Shear, Communications Manager Finger Lakes Visitors Connection 585-394-3915