Marketing Messages

One of the most important roles we can play for our industry is to ensure that the businesses are connected and performing at maximum efficiency and with the highest degree of quality. In order to share our information and knowledge with our industry, we sponsor a variety of meetings or events, newsletters and email blasts throughout the year that will help achieve our and your industry growth goals.

Finger Lakes Visitors Connection held their 2008 Tourism Legacy Awards and their Annual 2008 Marketing Day at Bristol Harbour Resort's beautiful new Great Room. The weather cooperated and everyone enjoyed the breathtaking view from the patio. Thanks to all of the staff at Bristol Harbour for making this a very smooth running event!

Here is where we will share some links to our PowerPoint Presentations and additional notes and information. Feel free to share this link with others in the Industry.

Feature Speaker: Kim Ehrlich of MileStone Internet
(408) 200-2213 - Office
(607) 319-4941 - Fax
email Kim
MileStone Blog

Latest News from MileStone - Interview with Google's Matt Cutts.

Thanks very much, Kim, for coming up from Ithaca, NY to present for our 2008 Marketing Day.

This is a link to download the PowerPoint Presentation from Pat Charland, Vice President of Marketing and Sue Schmidt, CMP, Director of Sales. There is a lot of good information on these slides: stats and resources, current trends - Click HERE to download the 2008 Customer Intelligence Advisory Presentation 2008.

Not included on this slide presentation are Valerie Knoblauch's comments; she chose to post her notes on the TIA 2008 Marketing Outlook Forum that she had just attended in Oregon. This national tourism marketing session focuses on the national efforts, forcasts and trends - Ontario County is extremely fortunate to be able to tap into this resource through Valerie's participation in TIA.

Click HERE to read Valerie's notes on the Millenial Market.

The e-brand manger in our office (Meg Colombo) also did not include her comments in this slide show - but has included a listing of some sites that are available for third party content (meaning 'user-generated' or YOU can add new content here):

Aboutus.org | DiscoverOurTown.com | SoGoNow.com | Epodunk.com |

Of course, don't forget about maps.google.com | Go to the link that says "put your business on Google Maps". Add a review about your favorite local place to eat, or place to shop - along with your photos. It does take a bit of time, but let's share the info with the world. What do you love about the Finger Lakes?

Are you still wondering about Twitter? Check this blog: ellieeille Why Twitter shouldn't creep you out: An evaluation of Twitter culture and relationship building.

One of the companies that we have learned a great deal from is called Hubspot and can be found at http://www.hubspot.com. They have a tool that will allow you to get a free rating or grade of the Social Power of you website. We did quite well for a small county tourism office (if we do say so ourselves >wink< )We were valued at 87 out of 100. They have very informative blogs. Go to the site and take a look around.

Questions about our Marketing Plan for 2009? email:pat@visitfingerlakes.com