Trends and the Internet
Travel and Tourism is a dynamic industry
- constantly changing and growing. Tourism marketers must
be adept at adjusting to these changes, looking at their strategies
and making decisions on the specific impacts and potential
for their business. September 11, 2001 changed our industry
as we saw travel consumers making decisions in a different
way. Similarly, the internet continues to change the way people
receive and buy their travel and tourism product. "The world
is our marketplace" is a very true statement for the travel
and tourism industry. As Ontario County's destination management
organization, we want to make sure that our tourism industry
is fully informed on the trends impact travel and travel decision
making. This section of our partner site is dedicated to sharing
with you the information that we receive in terms of trend
reports. A good deal of this information is the result of
our membership in important organizations like the Travel
Industry Association of America, the New York State Travel
and Vacation Association, and the various motorcoach and tour
operator organizations that we interact with. Some of the
information is also gained through contracts that we establish
for specific research and marketing purposes. We are constantly
updating our library of resources, most of which are available
to anyone in our industry who is trying to build his or her
marketing plans. Call us and we can work on getting you the
information you need. (585) 394-3915.
Economic Impact Study Released Click through here for a PDF of the lastest information from Tourism Economics (an Oxford Ecnomics Company)
New
York State Tourism - Economic Impact - Finger Lakes Region
Whitepaper on Websites
Ontario County
Prepared by Pat Charland, VP Marketing
June 11, 2007
Click here to view the full report
EXECUTIVE SUMMARY:
How visitors get their travel information is changing rapidly—it is no longer the phone call or written request for travel information, visitors are making travel plans in shorter times and using the Internet to find information for their next vacation getaway.
In order to meet our visitors’ needs, capitalize on state of the art technology and make better marketing decisions regarding how we budget for the future, the Finger Lakes Visitors Connection has prepared this report on how the Internet has impacted tourism for Ontario County.
In this report you will find:
MAJOR CONCLUSIONS:
- Since 1996 we’ve gone from .6% of the annual marketing budget to 21% for the website
- FLVC maintained one website in 1995 and today we have eight.
- Requests for publications by phone are down in favor of internet/email requests
- We’ve seen a change in our role from “the yellow book listing provider” to the tour planner, local authority source.
- Quick response of internet has created additional demands on staffing and content provision.
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