Alicia Richie Quinn, CDME
President & CEO
With extensive experience in destination marketing, brand strategy and management, and public relations, Alicia brings her expertise to her position as President & CEO of FLVC. A Certified Destination Management Executive (CDME), she is committed to working with the community to drive sustainable tourism, foster economic growth, and showcase the unique charm of Ontario County and the Finger Lakes.
Alicia comes to FLVC from her most recent role as the Deputy Executive Director of the New Jersey Division of Travel and Tourism, where she led efforts to re-strategize and re-envision New Jersey’s story and voice—both domestically and globally—crafting a unified brand and message that elevated the Garden State’s diverse tourism assets. With leadership centered around collaboration, transparency, and communication, Alicia also partnered with the New York–New Jersey FIFA World Cup 2026™ Host Committee, where she helped shape the visitor experience for the more than one million soccer fans expected to attend games at MetLife Stadium.
A graduate of Westminster College with a B.A. in Public Relations, her previous experience includes her role as Vice President of Marketing & Strategic Alliances for Discover Lehigh Valley®, where she led the advertising and media efforts to build the region through destination marketing. Prior to joining Lehigh Valley, Alicia served as Project Director for Visit Philadelphia®, delivering effective visitor experiences that resulted in increased economic development for the five-county Greater Philadelphia area. She also served as Director of Marketing during the opening of Kalahari Resorts & Conventions in the Pocono Mountains and as Director of Public Relations & Communications for the Pocono Mountains Visitors Bureau, where she led a rebranding initiative to better reflect the destination’s identity.
Favorite Activities in the Finger Lakes
An occasional adventurous home cook—especially after a farmers market haul—she is also a wine enthusiast who enjoys dry whites (bring on the dry Rieslings), full-bodied reds, and semi-sweet sparkling varieties. You’ll often find her tasting her way through the Finger Lakes and curating her wine cabinet and restocking the fridge with local sours and stouts. Passionate about sourcing local, she enjoys connecting with farmers and CSAs and takes full advantage of the region’s farm-to-table offerings. When needed, she loves hunting for new ingredients at Wegmans.
Alicia’s an avid equestrian, actively involved in dressage, show jumping, and eventing. She volunteers with the United States Pony Club and enjoys giving back by supporting regional competitions. As an outdoor enthusiast, she also enjoys being on the water and looks forward to exploring local marinas when not out on the trail—especially when one leads to a waterfall or offers scenic views.
Interesting Facts
Alicia helped curate a historical museum (The Weatherly Area Museum) in her hometown, which she co-founded with her late grandfather. Passionate about community history and preservation, she believes it enhances quality of life and keeps local stories alive—especially those tied to the Lehigh Valley Railroad (LVRR), which once brought business and growth to the community. Similarly to that here in the Finger Lakes, LVRR played a significant role, connecting this region to the larger rail network and facilitating the movement of both freight and passengers. The LVRR's influence in the Finger Lakes is still evident today through the Finger Lakes Railway which operates on portions of the former LVRR trackage and through historical societies and museums that preserve the railroad's legacy.
Now living in Ontario County, she’s already begun exploring.