The first week of May is National Travel and Tourism Week, which shines a light on the dynamic, innovative future of the travel industry in the United States.  

This National Travel and Tourism Week (NTTW), there is more reason than ever to celebrate the collective strength and promising future of the travel and tourism industry across the country and here in Ontario County and the Finger Lakes region.

The 39th annual NTTW, taking place May 1-7, recognizes the Future of Travel and the critical role our industry will play in rebuilding the workforce, helping communities recover, fostering sustainability, ushering in new innovations, and reconnecting travelers in the U.S. and around the world.

Before the pandemic impacted every aspect of life, the travel industry was a powerful economic engine in Ontario County and the Finger Lakes region, supporting jobs and helping drive the local economy.

In 2019, the Empire State Development report from Oxford Economics details the economic impacts of the tourism across the state and Finger Lakes region, and it provided significant taxes in the form of more than $230 million dollars in local taxes and more than $178 million in state taxes. Tourism creates economic impact by having employed more than four thousand people in Ontario County before the pandemic, generating slightly less than $108 million in annual labor income.

Ontario County tourism and hospitality businesses were hit hard by the challenges of the past two years but are now recovering and positioned for a return to growth. American travelers are eager to get back on the road, and Ontario County is ready to welcome them.

Our region has overcome many obstacles, and the future is bright. That’s why here in Ontario County, the Finger Lakes region, and across America, we are using NTTW to recognize the contributions of the U.S. travel industry and how we will grow a more dynamic, innovative, sustainable and inclusive future. While the pandemic was a setback, it’s also an opportunity to reimagine the industry to be greater than ever before.

From Bristol Mountain to Geneva’s Linden Street, Ontario County’s travel and tourism industry contributes so much to our local economy and the spirit of our community. From all of us at Finger Lakes Visitors Connection, we are excited for all the promising things ahead for Ontario County and the U.S. travel industry.