Finger Lakes Visitors Connection Selects STQRY for Virtual Museum Project


Canandaigua, N.Y. – Finger Lakes Visitors Connection has selected STQRY as the recipient of the Virtual Museum RFP for Creative Services and Augmented Reality. The Virtual Museum is an upcoming program that will bring the stories of Ontario County’s history to life via Historical Markers and the modern technology of augmented reality. There were seven total submissions for the RFP, each providing their own take on this project. STQRY was chosen based on their ability to create a “trail” that would connect the different Historical Markers, app vs. web flexibility, and they offered the most integration of RIT student creative and technical skills, as well as production engagement.


STQRY, RIT Magic Studios, and Finger Lakes Visitors Connection will move forward with the next steps of this project, which includes a meeting with the whole creative services team, comprised of those listed. This meeting will bring the inventory of Historical Markers to begin content curation. Content curation will be the basis for the Virtual Museum, while augmented reality will be the tool it is conveyed through, making content curation the true strength of the product.


“The creation of a story and a ‘trail’ is how the Virtual Museum will connect Historical Markers within the county,” says Valerie Knoblauch, CEO of Finger Lakes Visitors Connection. “We are excited to work with STQRY as they lead this program and show the interconnected history of Ontario County. We also appreciate their willingness to engage with RIT’s students at such a high level.”


The project must first get approvals from the State Environmental Quality Review (SEQR), which involves the Ontario County Planning Department. Additionally, the project will need approval from the State Historic Preservation Office. Assuming all approvals go well and on schedule, the date for completion of this project is December 31, 2024. To stay updated visit




About Finger Lakes Visitors Connection


Finger Lakes Visitors Connection is the tourism promotion and management agency for Ontario County. Our mission is to curate, distinguish, and develop Ontario County’s destination brand to inspire travel that creates economic vitality for our stakeholders and communities, and provides quality of life benefits for our residents. More information is available at