The Finger Lakes is quickly becoming known as a leader in the national craft beer industry, and the Craft Beer #FLXperience Week highlights a variety of Ontario County beer-related businesses during the week of Aug. 3 – 10.

The week begins with hops farm tours at Schmidt Farm in Farmington and The Bluebell Hopyard in Victor. It ends with a two-day long celebration of New York State beer at the first HopsFestNY on the grounds of Nedloh Brewing Co. in Bloomfield. Throughout the rest of the week, select Ontario County breweries and brewpubs are inviting the public to celebrate Ontario County beer with events, specials and new beer releases. Additional participants include Brew & Brats in Naples, Crafty Ales & Lagers in Phelps, and The VB Brewery in Victor.

A full schedule is available at

During Craft Beer #FLXperience Week, visitors are encouraged to share their experiences at any Finger Lakes brewery or beer-related business on Instagram using the hashtags #FLXperience and #FLXbeer. On Aug. 10 at HopsFestNY, Finger Lakes Visitors Connection and Nedloh Brewing Co. will choose the photo entry that most embodies a Finger Lakes beer experience, and the winner will receive a brand new Big Green Egg Grill and Finger Lakes brewery merchandise and tasting passes. The winning photo will also be entered to win the #FLXperience grand prize of a trip to Naples, NY and Naples, Italy. For more information, visit

In addition to the Big Green Egg Grill giveaway, HopsFestNY features a Big Green Egg Grill chef cook-off highlighting 12 of the region’s best chefs. For more information, visit

“The Finger Lakes is full of amazing experiences,” said AJ Shear, Marketing and Communications Manager for Finger Lakes Visitors Connection. “The #FLXperience campaign showcases so many of these experiences via social media, and, during Craft Beer #FLXperience Week, we’d like to draw special attention to the plentiful beer experiences in the region.” 


Finger Lakes Visitors Connection is the official tourism promotion agency for Ontario County and is located at 25 Gorham Street in Canandaigua. For more information, please visit or call the Finger Lakes Visitors Connection at 585-394-3915 or e-mail

AJ Shear, Marketing and Communications Manager Finger Lakes Visitors Connection 585-394-3915