Winter in the Finger Lakes is ideal for skiing or snowball fights, but sometimes there are days when even the hardiest winter lovers don’t want to play outside. If you are looking for things to do with your little ones in those icy days, head to the Eastview Mall (7979 Pittsford Victor Road, Victor, N.Y.). Far more than just a place to shop, Eastview is full of fun activities for the younger set.
Build-A-Bear Workshop
Winter blues got your family down? A trip to Build-A-Bear Workshop, where kids can create their own furry best friend, is certain to lift the spirits. Kids can also choose from an array of unicorns, rabbits, dinosaurs, and other creatures that they can stuff, stitch, and personalize. Add clothing, accessories, sounds, and scents to make the new stuffed animal extra special. Plus, if you have a child with a winter birthday, consider throwing their party at Build-A-Bear!
The LEGO Store
Eastview Mall has the only standalone LEGO store in Western New York and has plenty to keep both kids and adults busy. Try your hand at a LEGO model — ranging from toddler-friendly to complex — or visit the Pick A Brick wall for a constantly changing selection of bricks. With countless shapes, sizes and colors to choose from, there’s no limit to what kids can create.
Keep an eye out for the LEGO Minifigure Factory. You can design your own custom LEGO minifigure, featuring exclusive holiday outfits, and exclusive, influencer-designed festive prints.
DICK'S House of Sport
DICK'S House of Sport is not your average sports apparel store, it's also a great place for the kids — and you — to let out a little energy while being inside all day. The store is home to a 70-foot-rappel-eqipped rock climbing wall available by reservation, with skilled and trained professionals guiding and ensuring the safety of climbers. Also on site are three golf simulators powered by Trackman 4 technology, where you can practice your drive inside and measure where the ball would have carried on the course. The third simulator contains something even more special — the House of Sport now has 3D technology that can record and evaluate your swing performance to help improve your game.
If you have children who are interested in baseball, the live batting cage on site might interest them. And if you start feeling warm and want to get out for a little bit of air, DICK'S House of Sport is equipped with an outdoor skating rink where you can free skate with the family, take skating lessons, or participate in some light competition with small local hockey leagues (open from late November to late February).
Regal Cinemas
Leave the snow and ice behind and dive into the latest blockbusters at Regal Eastview Mall (70 Eastview Mall, Victor, N.Y.). All 13 big-screen theaters feature reclining chairs, ideal for relaxing while taking in a matinee or enjoying a movie night with friends and family. Just keep in mind it’s B.Y.O.B. — bring your own blanket — and visit their website for movies and showtimes.
Seasonal Experiences
This winter season (2025–2026), Eastview Mall is offering fun and unique experiences for all ages. Join Kaizen Ridge Farm for Goat Playtime and Goat Yoga, available now through March, 2026. Additionally, kids can participate in Adventures in Play, open from November 2025 through April 2026, featuring Nerf activities, a mechanical Rudolph, bounce houses, games, and more.
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